ChatGPT gets facts about my business wrong. How do I fix it?

Why AI assistants get business facts wrong

Most wrong answers about a business come from one of five places:

1. Old information. An assistant answering from what its model learned in training may repeat prices, opening hours or services from months or years ago.
2. A wrong or outdated page on the web. When the assistant searches, it trusts what it finds. An old directory listing, a review site or a press article with an error can be the page it quotes.
3. Your own site is unclear. If your prices are only in an image, your hours differ between the footer and the contact page, or a discontinued product still has a page, the assistant has to guess.
4. A mix-up. Two companies with similar names, or a business that moved or rebranded, can be blended into one answer.
5. It can't read your site. If your robots.txt or your firewall blocks the search crawlers, the assistant answers from other people's pages about you instead of yours.

Each cause has a different fix, so the first job is to work out which one you're dealing with.

Step 1: Write down exactly what's wrong

Ask the assistants the questions your customers would ask, in plain words: "What time does [business] open on Saturday?", "Does [business] deliver to Porto?", "How much does [product] cost at [business]?". Ask in a new chat each time, and turn on search where you can.

Keep a simple log. You'll need it to find the source and, later, to check whether the fix worked:

The rows above are examples. Answers change between chats, days and locations, so one odd answer isn't a pattern. Ask the same question three or four times before you act.

Step 2: Find where the wrong fact comes from

If the answer shows sources, open every one. OpenAI's own advice is to open a cited source and check that it actually supports the answer. Often the error is right there on someone else's page.

Step 3: Fix it at the source

Your own website

Your website is the one source you fully control, so make it the clearest one:

• One page with the basic facts. Name, what you sell, where you deliver, opening hours, prices or price ranges, contact details. Write it as plain text, not inside images or PDFs.
• One version of each fact. If the footer says 9:00 and the contact page says 10:00, fix both. Search your site for old prices and discontinued products, and update or redirect those pages.
• Answer the questions people ask. If customers keep asking whether you ship to Spain, say so in a sentence an assistant can quote. Our checklist for getting cited by ChatGPT covers how to write pages that AI tools can quote cleanly.

Your business listings

Assistants and search engines lean on listings for local facts. Keep the same name, address, phone number and hours on all of them:

• Google Business Profile. Google's help page on editing your Business Profile explains how to update your address, hours, contact details and photos. You need to sign in with the Google Account linked to the profile, and some businesses must verify first.
• Bing Places for Business. Microsoft's support page on adding and managing your business listing is where you claim or update your listing for Bing Maps results.
• Apple Business. Apple Business lets you claim your location on Apple Maps and control your logo, hours, images and key details.

If you're a local business, our guide on how a local business gets recommended by ChatGPT goes through listings in more detail.

Other people's pages

If a directory, review site or old article has the wrong fact, contact the site and ask for a correction. Be specific: the page, the wrong sentence, the right fact, and a link to your own page that proves it. You can't force them, but some directories have a "suggest an edit" or "claim this listing" option.

Google's knowledge panel

If Google shows a knowledge panel for your company with wrong details, Google's Get verified on Google page explains how to claim it. If you can't claim it yet, you can suggest changes through the Feedback link under the panel, with links to pages that confirm the right information.

Step 4: Make sure AI tools can read the corrected version

A fix on your site does nothing if the assistants can't fetch it:

• Allow the search crawlers. OpenAI's crawler documentation says OAI-SearchBot is the crawler that surfaces sites in ChatGPT search, and that it can take about 24 hours for a robots.txt change to take effect. Its help page also asks you to make sure your host or CDN allows traffic from OpenAI's published IP addresses. Our guide on checking which AI crawlers can access your site shows how to test this.
• Add Organization structured data to your home page. Google's Organization structured data documentation says it can help Google understand your organisation's details and tell it apart from others. Include your official name, logo, address, phone, email and sameAs links to your official profiles.
• Keep your facts in HTML. Text that's only loaded by scripts, or only in images, is harder for crawlers to read.

Step 5: Report the wrong answer

Reporting won't fix the source for you, but it tells each company something is wrong:

Feedback goes to the companies to improve their systems. None of them promises to fix an individual answer or to reply.

Step 6: Check again, and keep checking

Go back to your log after a few weeks and ask the same questions again, with search on. Expect different speeds:

If the answer is still wrong, look at the sources it cites now. They tell you which page still needs fixing. Then repeat the check every month or two, and whenever you change prices, hours or services.

When it's more than a wrong opening time

Most errors are about hours, prices or services, and the steps above are the right fix. If an assistant says something seriously damaging about your business, keep records of the question, the answer, the date and any sources it cited, use the reporting options above, and get proper legal advice for your country before you do anything else.

Check your own site

The fastest win is often on your own site: crawlers that can't get in, facts that contradict each other, or no structured data. Run the free Web2Agents AI check to see what AI crawlers can read on your site, or get the €19 AI-Ready Kit for ready-made files and fixes. More guides are in our GEO and AI search visibility section.