Can ChatGPT send real orders to a small shop? A florist now gets 1 in 5 from it
It can. Persa Flores, a family-owned florist in Spain, told Practical Ecommerce that since September 2026 about one in five of its online orders has come from shoppers who found it in ChatGPT. Most of those buyers landed on pages built for one specific request: sending flowers to a particular Spanish city. It is one shop’s own data, but it shows the kind of page an AI assistant finds easy to recommend.
- ChatGPT’s share of the florist’s online orders grew from 4% in July 2026 to 12% in August, 21% in September and 23% in October (up to the 27th).
- Its share of online revenue grew from 2% in July to 26% in October.
- 84% of ChatGPT customers first arrived on a city page, compared with about a third of customers from Google.
- Every ChatGPT order came from a first-time customer, and about half were paid from outside Spain.
What happened
On 1 November, Practical Ecommerce published order data shared by José Pérez Sánchez of Persa Flores. The shop counts an order as ChatGPT when the customer’s first or last recorded visit in Shopify came from ChatGPT or OpenAI. Most of the growth happened before the shop did any deliberate work on its ChatGPT visibility, which only started in mid-October. Total online orders also grew over the period, and the average ChatGPT order was about the same size as other online orders.
What this means for your store
- Build pages that answer one specific request: the florist’s city pages existed long before ChatGPT. As Pérez Sánchez put it, “When someone asks ChatGPT how to send flowers to a particular town, a page dedicated to exactly that is an easy answer to give.” Think product plus place, use case or type of buyer.
- Put the deciding facts on that page: Persa Flores’ city pages say who the shop is and show the available bouquets with delivery prices, in Spanish and English. That matters when about half of these buyers pay from abroad.
- Measure orders, not just referrers: every ChatGPT order arrived on a link tagged utm_source=chatgpt.com, but only about one in eight also showed ChatGPT as the referrer. Our guide to tracking AI traffic and sales in GA4 shows how to set this up.
The technical details
Browsers often drop the referrer because of privacy settings, site policies or a move from HTTPS to HTTP, so analytics tools file the visit as direct or unknown. Shopify records the first and last visit before each order, including the full landing page URL, so the utm_source parameter survives even when the referrer doesn’t. Keep the limits in mind: this is one merchant’s self-reported data, it didn’t share raw order counts, and it doesn’t track conversion rate by source. Treat it as a signal, not a benchmark.
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FAQ
Sources
- Florist Gets 1 in 5 Orders from ChatGPT, Practical Ecommerce
