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AI-Readiness Recommendations
What it means:
This is about how well your written content is organized and meaningful — using headings, logical flow, clear meaning. Good semantics help search engines and AI agents understand the hierarchy, context, and intent of your content.
How to improve:
- Use proper heading structure: one <h1> per page, followed by <h2>, <h3>, etc.
- Break content into small paragraphs, bullets, numbered lists.
- Use descriptive headings (e.g. “How to use product X” rather than “Details”).
- Add FAQs or Q&A sections with clear question/answer format.
Resources:
- Google's Helpful Content Guidelines
- Readability tools - Hemingway
- Web accessibility
Structured data (often via Schema.org) provides a machine-readable “frame” over your content — telling agents what kind of object it is (Product, Article, Organization, FAQ, etc.). It helps agents and search engines extract facts and relationships rather than guessing.
How to improve:
- Choose relevant schema types (like Product, Service, FAQ, Breadcrumb, Article, Organization) and add them in JSON-LD, microdata, or RDFa.
- Always make sure the structured data corresponds to content visible on the page (don’t markup content that users can’t see).
- Use the Schema Markup Validator to check for errors.
- Monitor structured data issues in Google Search Console.
Resources:
- Schema.org
- Schema Markup Validator- Organization schema guide
- Google’s Introduction to Structured Data
What it means:
Navigability is about how easily both humans and agents can move around your site and discover content.Agents and crawlers must navigate your site easily to find information. Clear navigation helps humans too. If pages are “orphaned” (no internal links), agents might never see them.
How to improve:
- Ensure your main pages are linked from menus or footers.
- Use breadcrumb navigation so agents see hierarchical structure.
- Maintain a sitemap.xml that includes all key pages.
- In your robots.txt, reference your sitemap so crawlers can find it.
Resources:
- Sitemaps protocol & guidelines
- Google's Build and submit sitemap
- WebAIM navigation principles
What it means:
Actionability means giving agents (and users) clear ways to act next — e.g. “Buy Now,” “Book Appointment,” “Contact Sales.”AI agents look for calls to action (CTAs) and clear next steps for the user. Without them, interactions stop. Without this, the conversation stops; agents need endpoints.
How to improve:
- Add clear CTAs: “Buy Now,” “Book a Call,” “Request a Demo.”
- Use clear, visible CTAs (buttons, links, form submissions).
- Use standard HTML forms (not just images or custom scripts).
- Include contact info (email, phone) in text, not hidden in images.
- If you have flows (checkout, booking), break them into steps that agents can follow.
Resources:
- CTA Examples
- Form Usability Best Practices
What it means:
AI promptability means your content is structured in a way that agents can easily pick pieces and use them as answers or context in prompts. If critical info is hidden in images, scripts, or embedded formats, agents may miss it.
How to improve:
- Always include meaningful alt text on images explaining what the image shows in context.
- Avoid putting core content ONLY inside images or PDF files.
- Use short summaries, bullet points, and direct questions/answers.
- Use semantic tags (<p>, <li>, <strong>) rather than flattening everything into one blob of text.
Resources:
- Web Content Guidelines
- Content Friendly
What it means:
Agents often want to interact (e.g. “book this appointment,” “purchase this item,” “query stock”) — not just read. Collaboration means providing APIs, structured endpoints, or predictable interfaces for these interactions.
How to improve:
- Provide REST or GraphQL APIs or JSON feeds for common operations (e.g. product catalog, availability).
- Use OpenAPI / Swagger documentation for your APIs so agents understand endpoints.
- For user flows (booking, purchase), define steps clearly (input → output).
- Where possible, support webhooks or callback mechanisms.
Resources:
- Open API Specifications
- Best Practices in API Design
What it means:
You might have parts of your site you don’t want agents to index or use (e.g. internal admin pages). robots.txt and newer formats like llms.txt can express which bots or AI agents may access what.
How to improve:
- Use robots.txt to block crawling of sensitive directories, but be careful not to block public content.
- If you adopt llms.txt (or a similar convention), explicitly declare usage policies for LLMs / AI agents.
- Audit your blocking rules regularly to ensure you didn’t accidentally block something critical.
Resources:
- Google’s robots.txt guide
- Yoast’s robots.txt guide
- MDN guide on robots.txt
- Web2Agents.com robots.txt & llms.txt generator