Can your products show up in Microsoft Copilot? Clarity’s Brand Agents now puts them there
Yes, if you run an eligible Shopify or WooCommerce store. On 4 November 2026 Microsoft said that products from merchants using Brand Agents, part of its free Clarity analytics tool, can appear in Microsoft Copilot, Bing, MSN and more when shoppers ask AI for recommendations. The shopper then completes the purchase on your own website.
- Products from eligible Shopify and WooCommerce merchants using Brand Agents can now appear across Microsoft Copilot, Bing, MSN and more when shoppers ask AI for recommendations.
- The purchase happens on the merchant’s own website, not inside Copilot.
- Merchants who already have Brand Agents need no extra catalog upload or setup. New ones can choose to use it only for discovery, without the on-site chat assistant.
- Microsoft says weekly sessions from AI agents seen by Clarity nearly doubled in three weeks to almost 2 million.
What happened
In a post on the Microsoft Clarity blog on 4 November, Microsoft announced three updates for all Clarity users. The one that matters most for shops is Brand Agents. It started as an AI shopping assistant on your own site, grounded in your live catalog, shipping and return policies. Now it also takes your products to Microsoft’s AI answers. Microsoft also added an Agent Activity dashboard that shows what AI agents do on your site, and tests that check whether an agent can finish a task such as checkout.
What this means for your store or business
- Another AI shelf for your products: if you sell on Shopify or WooCommerce, this is a direct way into Copilot and Bing shopping answers.
- Your product data does the selling: the agent works from your catalog and policies, so clear titles, prices, stock and return details matter. Our guide on how shoppers use ChatGPT to find products covers the same basics.
- Check how agents get on with your checkout: traffic from AI agents is growing, and a checkout they can’t finish is a lost sale.
The technical details
Per Microsoft’s Brand Agents documentation, the feature is in beta, works only for Shopify and WooCommerce websites (not apps), and accepting its terms publishes a copy of your catalog to Microsoft Merchant Center, which feeds Bing and Copilot. On Shopify you install the Microsoft Clarity app and choose “Clarity with Brand Agents”; WooCommerce has its own install flow. Microsoft hasn’t defined “eligible” or said how products are ranked.
Want to know whether AI agents can find and buy from your site? Run our free AI check.
FAQ
Sources
- Agents act, LLMs recommend, and people browse. Microsoft Clarity connects all three journeys, Microsoft Clarity blog
- Brand agents overview, Microsoft Learn
