Can you claim your business in ChatGPT? What OpenAI's Business Hub means for you
Yes, as of 10 November 2026. OpenAI's new Business Hub, in beta, lets you claim your business in ChatGPT, update its details, connect a product feed with prices and availability, and see how often ChatGPT mentions your website and sends clicks. Claiming does not make ChatGPT recommend you more, and your website still matters, because ChatGPT keeps using other sources too.
- OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. It says ChatGPT has 1.2 billion weekly users.
- Any eligible business in a country where ChatGPT is available can claim its profile. You don't need an ads account or a ChatGPT Enterprise agreement.
- You verify by business phone, business email, a DNS TXT record on your domain, or your Shopify store, then pass an ID check with Persona.
- Insights cover the past 28 days: mentions (when ChatGPT references your website), website clicks and discovery topics. You never see individual chats.
- Business Agents, a chat assistant for your products and policies, are only for eligible US ecommerce and online service businesses for now.
What happened
On 10 November, OpenAI introduced Businesses in ChatGPT. In Business Hub, opened from the ChatGPT sidebar, you search for your business, claim it and verify it. Once approved, you can update your website, description, category, logo, delivery and return policies. A blue check appears on the profile after the ID check. OpenAI reviews every change, so updates take time to show up.
What this means for your site or store
- Claim your profile early: you don't need to advertise or have an Enterprise agreement, and once verified you manage the details you give ChatGPT. If someone else already claimed your business, there is a "Dispute ownership" option.
- Fix wrong facts at both ends: until now there was no form to correct ChatGPT. Now you can update your profile, but ChatGPT still reads other sources, so keep your own pages accurate too. Our guide on fixing wrong business information in ChatGPT shows how.
- Online stores, connect your feed: a CSV or hosted product feed, or your Shopify feed, shares prices and stock. OpenAI says this does not guarantee your products get recommended.
- Track the new numbers: mentions and clicks show whether ChatGPT is citing your site. A blank figure can mean low volume, not zero.
The technical details
Domain verification works by adding a TXT record to your DNS. Mentions for an online business only count when ChatGPT references your website, not just your brand name. Business Agents can explain products and policies and link to your site, but they can't take orders, bookings or check order status yet. Businesses can also sponsor their agent as a destination for ChatGPT Ads, clearly labelled. Local stores and restaurants can currently claim only an existing US listing, according to OpenAI's setup guide.
Want to know if ChatGPT and other AI tools can read your site properly? Check it with Web2Agents.
FAQ
Sources
- Introducing Businesses in ChatGPT, OpenAI (10 Nov 2026)
- Setting up your business on ChatGPT, OpenAI Help Center
- Businesses in ChatGPT: Claim your business, OpenAI
- ChatGPT Business Hub is now live, Search Engine Land (Barry Schwartz, 10 Nov 2026)
