How do you claim your business in ChatGPT’s Business Hub?

Before you start

We covered the launch in Can you claim your business in ChatGPT? What OpenAI’s Business Hub means for you. This guide walks through the steps in OpenAI’s setup help article.

You can claim a business if you own it or are authorised to represent it. Eligible businesses can claim an existing listing or, where the option appears, add one, in places where ChatGPT is available and the required verification is supported. Availability depends on the business’s location and type. OpenAI’s Businesses in ChatGPT policy says not every business can create or claim a profile, and its product page says claiming is initially available to eligible businesses with a website.

Local stores and restaurants can currently claim only an existing US listing. If you run an eligible online business and you cannot find it, you may see an option to add it.

You do not need to advertise or publish a Business Agent to claim. Existing OpenAI Enterprise customers and advertisers can also work with their OpenAI representative. Shopify merchants can connect their store from Business Hub or the Shopify admin.

Have ready, as needed:

• The ChatGPT account you will use to manage the business
• Access to the business phone number, business email, domain DNS, or Shopify store shown for verification
• For Persona later: a government-issued ID, business registration information, and proof that you are authorised to represent the business

Step 1. Open Business Hub and find your listing

1. Sign in to ChatGPT and open Business Hub from the sidebar.
2. Search for your business by name.
3. Select the listing that matches your business and confirm the ChatGPT account you will use to manage it.
4. Choose one of the verification methods shown and follow the prompts.

If you received a claim invitation, open the personal link in the email and sign in with the email address that received it. Do not forward a personal claim invitation to give someone else access.

If you see Contact support, the listing is locked. Use that option to request help with access.

Step 2. Verify the claim

OpenAI shows the methods available for your business. Use one of them.

Business phone. Select Business phone, then a text message (SMS) or an automated call. Select Get code and enter the code sent to the number shown.

Business email. Select Business email, then Get code. Enter the code sent to the email address associated with your business.

Website domain. Select Website domain, then add the TXT record shown in ChatGPT to your domain’s DNS settings. Copy the type, name or host, and value exactly. If someone else manages your domain, ask them to add the record. DNS changes may take time to appear. Return to ChatGPT, select Verify domain, and follow any remaining prompts.

Shopify store. Select Shopify store, then Connect Shopify. Review the permissions, select Log in to Shopify, sign in to the store for the business you are claiming, and follow the prompts.

Step 3. Wait for OpenAI to approve the claim

OpenAI reviews your claim and emails you its decision or a request for more information. Review time varies. While it is under review, you can select Cancel claim. Wait for the review to finish before trying again.

After the claim is approved you can access the business in Business Hub. You still cannot publish profile changes, connect a product feed, view insights or create an agent until Persona verification is approved.

Step 4. Complete identity verification with Persona

OpenAI’s help centre says you may need a government-issued ID, business registration information, and proof that you are authorised to represent the business.

• Select Verify with Persona, then Continue to Persona.
• Follow the Persona instructions and submit the requested information.

If you first verified with another method, you can finish Persona later: open the Business tab, select your profile, find Complete verification with Persona in the overview, and select Verify.

OpenAI reviews the submission and emails you its decision or a request for more information. You can select Cancel submission while it is under review. Submitting information to Persona does not mean verification is approved. Features that need it stay unavailable until it is approved.

If you use Persona to create a new profile, OpenAI’s approval automatically publishes that profile. There is no separate publishing step, so continue only when you are ready.

If a Persona check fails or expires, follow the instructions in the email. If Try again is available, select it and submit corrected information. Make sure the business name, address, and any registration or tax number match your official records. Contact OpenAI Support if you cannot retry, or if Business Hub still shows verification as incomplete after you have been told it was approved. Include the step you were on, any error message, and a screenshot with sensitive information removed.

Step 5. Check and correct your business details

Once the claim and Persona verification are approved, open your profile in Business and update the fields OpenAI lists: website, business description, product or service category, logo, delivery policy and return policy. You can also add a cover photo and other optional details. The information must follow the Businesses in ChatGPT policy: it must truthfully represent the business and be kept current.

OpenAI reviews and publishes changes. Updates can take time to appear in a listing or in a ChatGPT answer. A saved change does not mean every answer will reflect it immediately. ChatGPT may also use other sources when it answers questions about your business, so keep your own pages accurate too. Our earlier guide, ChatGPT gets facts about my business wrong. How do I fix it?, walks through how to correct the sources ChatGPT still reads.

Check, at a minimum:

Only unpublished draft profiles can be deleted. OpenAI Support cannot delete, unpublish or hide a published profile as part of a setup or ownership request. To delete a draft: open the Business tab, select the draft profile, go to Overview, open the three-dot menu and select Delete draft.

Step 6. Connect a product feed

If you sell products, you can connect a product feed so ChatGPT can use prices and availability. OpenAI’s help centre describes three routes:

• Connect a Shopify feed
• Upload a CSV that follows the product feed specification, including its required fields
• Provide a hosted URL that links to the feed file

Products in the feed must follow OpenAI’s Commerce policies. Connecting a feed does not publish an agent, and it does not guarantee that ChatGPT recommends your products.

The specification lists nine required fields for a useful discovery feed. Use a real brand and seller name, not placeholders. Keep titles concise and descriptions in plain text; OpenAI suggests aiming for at most 150 characters for titles and 5,000 for descriptions.

Write each row for one purchasable item or variant. Use an explicit availability value; omitted or unrecognised values reject the row. If you have variants, send a separate row for each selection, with its own item_id, price, availability, URL and image, and a shared group_id. For the full optional fields and format rules, use OpenAI’s product feed specification. For how to write titles and descriptions that assistants can match, see How do you write product descriptions that AI shopping assistants can use?.

Step 7. Read mentions, clicks and discovery topics

After the claim and Persona verification are approved, open your business in Business Hub and select Insights. The figures cover aggregate activity over the past 28 days.

Mentions. For an online business, a mention counts when ChatGPT references the business’s website. The brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location, even if the customer does not open the listing or visit the website. That is why an online business can be named in an answer without a recorded mention.

Website clicks. How often people click through to your website.

Discovery topics. Common themes in ChatGPT answers that mentioned or cited your business. They are aggregate categories, not individual prompts, and they do not directly measure customer intent.

OpenAI says it does not share users’ conversations or Business Agent chats with businesses. Insights are aggregated and are only available when there are enough conversations or interactions to meet certain thresholds. OpenAI does not publish those exact thresholds.

A blank metric can mean activity has not reached the reporting threshold, data is still being collected, or reporting is unavailable. It does not necessarily mean zero activity. If a metric stays blank, contact OpenAI Support.

If you cannot claim yet

Optional: set up a Business Agent

This is separate from claiming. After the claim and Persona verification are approved, open your business in the Business tab. If Shopify setup has already created a draft agent, open it. Otherwise, create an agent if the option is available.

Business Agents are available to eligible ecommerce and online service businesses in the US with a website, and the business must also meet the industry requirements in the Business Agents Policy. Verification alone does not guarantee agent eligibility. You cannot create an agent while verification is pending or after it fails.

If you are eligible:

1. Review the information the agent will use, such as product details and your return policy. Follow the Business Agent Policy when you write instructions.
2. Preview it with a question customers often ask, such as "Can I return an item I bought on sale?" If the answer is wrong, update the information or instructions and test again.
3. Select Publish when you are ready. Customers can only chat with a published agent.

When a business appears in a model response, people can click through to its ChatGPT profile. If an agent is published, they can choose to start a clearly labelled conversation, separate from the original ChatGPT chat and from ChatGPT’s independent answers. The current experience lets the agent explain products and policies and link to your website, where customers complete purchases, bookings or order checks. The agent does not use data from a ChatGPT plugin, if you have one, and does not connect to that plugin’s capabilities.

You do not need Shopify to set up an agent. If you use Shopify, you can connect its product feed and still need to review and publish the agent separately.

Businesses can also sponsor a Business Agent as a destination for ChatGPT Ads. Sponsored placements are clearly labelled and separate from ChatGPT responses. OpenAI says advertising does not influence ChatGPT’s independent answers, and settings do not currently sync between Business Hub and Ads Manager.

Add teammates or an agency

The admin who claimed the business can add teammates in Business Hub and grant an agency access to manage the business or its agent. Use each person’s own ChatGPT account.

Invitations can depend on the account used to claim the business. For a business claimed in a ChatGPT workspace, invitees may need to be members of that workspace. If an agency invitation is blocked, contact OpenAI Support. Do not forward a personal claim invitation to give someone access.

Each distinct brand is managed separately. Central management across a parent company’s brands and locations is not currently available. Claiming the main brand does not claim its locations. For brands using a managed claim process, individual location profiles remain locked by default; OpenAI says to ask your account contact about the supported claim path.

What claiming will not do

Claiming lets you manage the information you provide about your business. It does not guarantee increased visibility or give you direct control over ChatGPT’s independent recommendations. ChatGPT may show information about your business whether or not you have an agent, and it may still draw on other sources after you update your profile.

That is why your website still matters. If AI crawlers cannot read your pages, or if those pages disagree with the profile, ChatGPT can keep repeating the old version. Check crawler access with the free Web2Agents AI check, which tests AI bots against your homepage. You can build a robots.txt or llms.txt file with the free AI txt tool kit. The €19 AI-Ready Kit runs the full set of checks on up to 25 pages and ranks the fixes. More guides are in our GEO and AI search visibility section.